This is a very common question that I have been receiving from current clients & prospect clients over the last couple of months…a recent new client said they had 12 calls like this in one week!
The typical pitch by the voice on the phone “I can get you lower rates.”
Wow what a moving statement to cause one to act….this is the ongoing theme from the insurance industry’s continuous commoditization that I have often spoke about on my radio show …..There never seems to be a mention of solutions to help business get better or how their services can make a job get easier, just hocking products….no wonder my industry is down there in the low ratings with many politicians and others.
What is causing these contacts is the economy. Insurance agents are looking to increase their revenue to either grow their practices or to replace the lower income created by lower payroll and lower revenue from their existing clients.
Well what can you as a small business owner do about these calls?
Learn what this is all about and receive practical solutions by tuning into “Insurance Matters” hosted by Tom Bone July 5th at 8:00 a.m. on Sacramento’s Money 105.5 FM – Online link www.smallbiztalkradio.com