Who’s Out There to Help Me?

Who’s Out There to Help Me?

A while back, a couple of colleague’s attended an insurance broker’s conference in Texas where firms met to discuss and learn about ways to operate their organizations for more productively.   When my colleagues returned from this trip, they commented about how common each of the participating firms described themselves to their respective insurance clients to differentiate their firms from other insurance agencies.  Many of these firms spoke about how long they had been in business, or the close relationships they had with the insurance companies they represented, or how they “specialize in great customer service.”


None of these firms seemed to focus on the insurance buyer’s needs, or how the insurance agency could help their clients prevent financial or legal issues from occurringThese would include the risks and threats that may arise in business that could affect the owner/managers personal assets or affect the financial wellbeing of the client’s organization.


It seemed that the insurance buyer was deprived of a process to learn how one firm differed from another by the solutions they provided to employer, so they were forced to rely solely on price. Additionally, the buyers are continuously subject to viewing the advertising provided by insurance companies on TV, radio and the print media that seems to say “we can save you money with our low rates.”  The buyer’s perceptions of only using a price as a guide to make a decision are reinforced.


Buyers deserve to receive more than a piece of paper what essentially says, “We the insurance company will pay under certain circumstances.”  And, many buyers do have expectations and/or curiosity of what services they can receive to help them when they purchase their insurance policies.  In fact, a portion of every insurance premium is to be used to provide services to help prevent claims from occurring.  Where is this money going?


During these challenging economic times, I meet most buyers who feel all relationships are open for review and confirmation to make sure they are receiving the best value.


Buyers ask me, “what can you do to help us prevent problems from happening, lower are costs of doing business, increase efficiencies, and help us make insurance management easier.”  They also emphasize that they want to focus on their goals and objectives and learning the details of the insurance industry is no one of those tasks they care to involve themselves.


If you feel you are one of those afore mentioned employers and not getting the help and support from your current insurance providers, perhaps it is time to look for a better process through a new insurance broker relationship?  It seems that you have all to gain. Besides, it’s your organization and your personal assets at risk.  Take the time to improve your protection.

You are invited to tune into  “Insurance Matters” hosted by Tom Bone every Tuesday at 8:00 a.m. on Sacramento’s Money 105.5 FM; and the first Saturday of the month at 9:30 a.m. on AM 1380 KTKZ – Online Google small biz talk radio for link













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Tom Bone
Risk Insurance Advisor
ISU Insurance Services
2266 Lava Ridge Court
Roseville, California 95661
Phone 916.960.8758 or 800.823.4852 ext. 8758
Fax 916.773.4484
Mobile 925.285.6790
Email tbone@risksnthreatsmatter.com
License #0306692